Maruti Suzuki India has set an extraordinary milestone with its Navratri 2025 sales performance, breaking records and surpassing all prior benchmarks by selling an unprecedented 1.65 lakh vehicles in just the first eight days of the festival.
This phenomenal achievement not only illustrates Maruti Suzuki’s dominating presence in the Indian automobile market but also reflects a strong consumer sentiment bolstered by key factors such as GST rate reforms and the festive buying mood.
This detailed article explores how Maruti Suzuki swung this impressive momentum, the key models driving the surge, production ramp-up efforts, export growth, and what this record sales performance means for the Indian automotive industry and buyers.
Navratri 2025: A Historic Sales Surge for Maruti Suzuki
The auspicious Navratri festival period has always been significant for automotive sales in India, but 2025 has been exceptional for Maruti Suzuki.
According to Partho Banerjee, Senior Executive Officer of Marketing and Sales, the company delivered 1.65 lakh vehicles within the first eight days of Navratri, nearly doubling the previous year’s festive sales of around 1 lakh vehicles during the same period.
The company anticipates crossing the milestone of 2 lakh deliveries by Dussehra and already boasts bookings of over 2.5 lakh vehicles as of early October 2025.
This explosive demand is a decade-high record for Navratri sales and showcases a paradigm shift in consumer buying behaviour amid a stabilising post-pandemic economy and favourable government policies on taxation.
GST 2.0 and Festive Buying Spree: Fueling the Boom
A primary driver behind this surge is the implementation of GST 2.0 reforms in September 2025, which led to a reduction in tax rates on several models.
This direct impact resulted in reduced ex-showroom prices and revitalised consumer interest, encouraging buyers to commit to vehicle purchases.
The GST cut acted as a trigger for both new customers and existing enthusiasts eyeing upgrades, resulting in record showroom footfalls and escalating bookings.
Maruti Suzuki’s entry-level cars, in particular, saw remarkable demand growth, with previous workhorses like Alto, S-Presso, Baleno, and Swift registering significant booking increases.
Maruti Suzuki also offered attractive promotional schemes and cash discounts during the Navratri period, further accelerating the sales frenzy.
Key Models Driving Navratri Sales Growth
Maruti’s robust portfolio of affordable and feature-rich models led the charge in this sales performance:
| Model Category | Key Models | Approx. Sales (Units) | Segment Contribution |
| Mini & Compact Cars | Alto, S-Presso, Baleno, Celerio, Swift | ~74,090 | Dominating entry-level, hatchback segment |
| Utility Vehicles (UVs) | Brezza, Invicto, Ertiga, Victories | ~48,695 | SUV and MPV growth |
| Vans & LCV | Eeco, Super Carry | ~12,926 | Commercial and family vans |
| Export Shipments | Various Models | 42,204 | Overseas sales surge |
The surge in small car orders jumped by about 50% during Navratri compared to last year, while SUVs reported nearly 30% growth, evidencing a broad-based uplift across segments.
Production and Supply Chain Adjustments
To meet the unprecedented demand, Maruti Suzuki ramped up production capacity aggressively. Manufacturing plants operated on Sundays and holidays to optimise output while addressing supply chain disruptions experienced earlier in the year.
The company has notably enhanced vendor coordination and logistics to expedite vehicle deliveries. Current pending bookings nearing 2.5 lakh units suggest that customers who delay bookings may face delivery wait times beyond the festive season.
Export Growth and Global Momentum
Complementing domestic success, Maruti Suzuki’s export business recorded a 50% growth in September 2025, hitting a historic high of 42,204 units shipped globally. Key export destinations include Japan, the Middle East, and several European countries such as Norway, Denmark, Belgium, and Switzerland.
Electric vehicle exports notably contributed nearly 3,000 units, reflecting the company’s increasing investments in green mobility and global strategy expansion.
Impact on the Indian Automotive Market
Maruti Suzuki’s sales surge during Navratri 2025 signals a positive macroeconomic indicator, showcasing renewed consumer confidence and spending power.
The record-breaking sales uplift also fuels production investments, technological innovations, and better model availability, benefitting buyers across the board.
Other manufacturers are expected to accelerate their festive season launches and incentives, intensifying competition in every segment while consumers enjoy greater choices and discounts.
Summary Table: Maruti Suzuki Navratri Sales Highlights
| Parameter | Value |
| Total Vehicles Sold | 1.65 lakh in 8 days |
| Target Deliveries | 2 lakh by Dussehra |
| Festive Bookings | 2.5 lakh+ as of October 2025 |
| Small Car Sales | 74,090 |
| SUV / UV Sales | 48,695 |
| Export Shipments | 42,204 (50% YoY Growth) |
| Plant Production | Manufacturing on Sundays & Holidays |
Conclusion
Maruti Suzuki’s phenomenal Navratri 2025 performance, with 1.65 lakh vehicles sold in just 8 days, breaks a decade-old record and highlights the brand’s unrivalled leadership in India’s automobile sector.
Boosted by GST reforms, robust product portfolio, and efficient production ramp-up, the company is well poised to achieve and possibly exceed the 2 lakh deliveries milestone this festive season.
This unparalleled response marks a significant moment in the automotive landscape, reflecting consumer confidence and a growing appetite for personal mobility solutions. For prospective car buyers, the Navratri season has presented the best opportunities yet in pricing, availability, and model choices.
Frequently Asked Questions (FAQs)
1. How many cars did Maruti Suzuki sell during Navratri 2025?
Maruti Suzuki sold approximately 1.65 lakh vehicles in the first eight days of the Navratri festival in 2025.
2. Which Maruti Suzuki models contributed the most to the festival sales?
Small cars like Alto, S-Presso, Baleno, and Swift along with SUVs like Brezza and Ertiga were the major contributors.
3. What role did GST reforms play in Maruti Suzuki’s sales growth during Navratri?
GST rate reductions made cars more affordable, boosting bookings and sales significantly across all segments.
4. Did Maruti Suzuki face production or supply issues during this period?
The company increased manufacturing shifts including Sundays and public holidays to meet demand but warned buyers about delivery delays if bookings are postponed.
5. How did Maruti Suzuki’s exports perform during this festive season?
Exports grew by 50% in September 2025, with 42,204 vehicles shipped to overseas markets, bolstering global presence alongside domestic success.
